4 Emails Every Non-Profit Should be Sending

1. Welcome Emails

When you get new email subscribers, it’s soul important to provide them with a warm welcome.

Imagine going into a restaurant you’ve been dying to try and you're not greeted by the hostess representing the establishment. Yup I hate that too…Not only do welcome emails help you put your best foot forward, but they can also increase your chances of getting donations down the line (with the help of the other emails outlined below).

Keep Reading📖

Welcome emails have a 4x higher open rates and a 5x higher click-through rates than traditional emails, according to a recent Experian study.

If you're still asking yourself why you should care about a Welcome Email 🙄 Here’s Why?

Welcome Emails have 8x the transaction rate of a promo email. Literally, your welcome email series is crucial in getting donations.

Now that you get the picture. Review what your welcome email should include:

Set a positive tone with your existing and potential supporter
Provides expectations for what they can look forward to in the future from you.
Highlights the value of your organization

2. Storytelling Emails

No matter what your cause might be, stories are the mother board of your nonprofit email marketing strategy because they draw readers in emotionally.

Have Fun and Be Informative: Don't just limit the content to text, you can also use photos to tell a compelling and emotional story.

You know the saying “A Picture Is Worth A Thousand Words”

Gifs are my personal favorite!

3. “Thank You” and Update Emails

It should go without saying but a simple “thank you” or an update email are great tools that can help improve donor retention.

When your supporter raises their hand and opts into emails, that’s digital gold, and it’s important to nurture the relationship. Providing an updates keeps them engaged with your organization and brings them back, increasing the donation conversion rate.

Some ideas you can use in your update emails include:

Outline how and why their donation is impactful.
Don’t write an email so long YOU wouldn’t even read it. Stay concise and to the point
End with a call to action-
Donate
Check out Blog
Follow on Social

In fact, “thank you” emails have an average engagement rate of 62 percent. A HubSpot study also notes that “thank yous” receive double the click-through rate of any other type of message.

4. Holiday Emails

40% of charitable giving happens during the holidays, and email is not just a fantastic way to capitalize on that—it’s necessary.

It’s Not Too Much To Ask. It’s the ‘Season for Giving’ so don’t be afraid to ask for donations during the holidays. After all if you’ve been consistently stewarding your folks, the way you should be they are already have you on their list.

Just Ask✨

Bonus Insight. There's a thirst for digital communications. Among donors, 92% say that NPOs must invest financially in digital communications to stay relevant.

Donors prefer email and social media.